How Colliers Keeps New Hire Headshots Consistent Across the Bay Area

Sergio Gomez
3 days ago
3 min read

How Colliers Keeps New Hire Headshots Consistent Across the Bay Area

When a new commercial real estate agent joins Colliers in the Bay Area, there's a lot that needs to happen fast. Business cards get ordered. Email signatures go live. The company website gets updated. And somewhere in the middle of onboarding week — usually with a tight deadline attached — the new hire needs a professional headshot.

That's where we come in.

The Situation

A new commercial real estate agent had just joined Colliers' Bay Area operation. Like most new hires at a firm of Colliers' scale, they needed a headshot quickly — the kind of turnaround that doesn't allow for a week of back-and-forth scheduling or a two-week editing queue.

They came to our Jack London Square studio in Oakland. Same as the Colliers new hires before them. Same as the ones who'll come after.

Why Colliers New Hires Come to Camerawerkz

Colliers is one of the most recognized names in global commercial real estate. Their Bay Area agents work with institutional investors, corporate tenants, and property owners who expect a high level of professionalism in every interaction — including the headshot that appears on a business card, a property listing, a LinkedIn profile, and the company website.

The visual standard at a firm like Colliers isn't negotiable. A new hire's headshot needs to look like it belongs alongside the rest of the team — polished, professional, and consistent with the brand.

Over time Camerawerkz has become the studio that Colliers Bay Area new hires come to. Not because of a formal contract or a vendor agreement — because the results are consistent, the process is fast, and the studio is right here in Oakland, accessible and easy for agents working throughout the East Bay and San Francisco.

When a new agent joins and needs their headshot done, the answer is straightforward: Jack London Square studio, Camerawerkz.

The Session

The agent came into the studio with a deadline. They needed their headshot fast — this wasn't a leisurely creative session, it was a practical professional necessity with a timeline attached.

The session ran 30 to 45 minutes. Fully directed from start to finish — posture, expression, framing, backdrop selection. For commercial real estate professionals the visual register is specific: authoritative and approachable, the kind of headshot that makes a property owner or corporate tenant feel confident handing over a significant transaction to this person.

We covered two to three looks. The agent saw their shots on the monitor throughout the session and left knowing exactly what they were getting.

The Result

Proofing gallery delivered within the turnaround window the agent needed. Final edited images ready for immediate use — LinkedIn profile updated, company website bio live, business cards ordered with the new photo.

The headshot looks like it belongs alongside the other Colliers agents on the team page. Which is exactly the point.

The New Hire Headshot Program

For commercial real estate firms and brokerages with consistent hiring — where new agents join regularly and need headshots that match the existing team standard — a documented new hire process eliminates the scramble every time someone joins.

At Camerawerkz, when an organization's agents come to us regularly, we keep their setup on file. Lighting configuration, backdrop selection, camera settings. Every new hire gets photographed to the same standard as the agents who came before them. The headshots match. The brand stays consistent. The turnaround is fast because there's no setup guesswork.

For growing commercial real estate teams, property management companies, and brokerages throughout the Bay Area — this is how you keep your team page looking like one organization instead of a collection of individually sourced photos from different years and different studios.